Sushi Artisan
More Than Recipes.
Sushi Artisan exists to inspire people to pursue the craft of sushi through education, curiosity, and community.
Whether you're making your first roll or refining your knife skills, this is a place to continue learning.
A brother and a sister who love sushi.
It started in 2017 with no business plan, no roadmap, and no grand vision — just two siblings who thought it would be fun to build and create something together.
We grew up in a small town in Northern California — fishing with our dad, being creatively shaped by our mom, and eating Grandma’s delicious California rolls.
In high school we had the unique opportunity to work together at a sushi restaurant. Amie waited tables and served guests at the sushi bar, and got Adam a job as a dishwasher. One day, at fifteen, Adam was promptly promoted to sushi chef when one of the chefs walked out. Our joint sushi journey had begun.
College and careers separated us, but in 2017 we found ourselves back in California — this time in Silicon Valley. Adam missed making sushi and Amie was interested in marketing and photography, so we came together and decided it would be fun to photograph and share photos of pretty sushi. What started as a creative outlet became something much bigger than either of us expected.
In 2020 we found ourselves with more time, and we poured it into learning, experimenting, filming, editing and sharing. Every post taught us something. Every comment reminded us there were people all over the world who cared about the same things as we did — craftsmanship, technique, and the plain joy of making beautiful food. What started as a sibling sushi side hustle grew into a community of more than a hundred thousand engaged followers.
We were at the peak of our creativity when life changed, and Sushi Artisan quietly took a pause. New priorities, new opportunities, plenty of growth (and growing pains) behind the scenes. The love of Sushi Artisan never really left us. The ideas kept coming and the notebook kept filling — for years.
We knew that if we came back, we wanted to do it differently. Not chasing views or the latest trend. Something with more purpose: a place that celebrates craftsmanship, curiosity and the people behind the food. A place where beginners feel welcome, experienced chefs keep learning, and everyone can go deeper into the world of artistic sushi.
So here we are — still learning, and leaning into the deep truth that we need to fan into flame the gifts we were given. We’re just getting started.
Adam Watanabe
Co-founder of Sushi Artisan and the craftsman behind the knife, bringing technique and patience to every roll. He enjoys the process as much as the result — refining a cut, trying something new, capturing the details most people miss.
Amie Watanabe
Co-founder of Sushi Artisan, shaping the brand's strategy, storytelling and growing community. She keeps the notebook — the ideas that kept coming through the quiet years and turned into this next chapter.
What we’re building.
Inspiration
We want to make things that push creative boundaries — and to show the process, not just the finished plate. Every lesson we've learned came from trying something we weren't sure would work.
Education
We're not experts. We're two people who have learned a thing or two along the way, and we'd rather hand it over than hold it back — the shortcuts, the ratios, and the mistakes worth skipping.
Human-Made
This is made by hand, on camera, start to finish. AI is a genuinely great tool and we use good tools gladly — but the craft itself is the point, and craft is what keeps us sharp, curious and creative.