Sushi Artisan
Journal

Notes from the bench.

Stories, updates, insights, and behind-the-scenes notes from Sushi Artisan.

Adam Watanabe at his desk behind a large monitor, editing, with a wall planner and camera gear around him
Latest entryAmie Watanabe1 min read

Not Today, But Soon

We were supposed to launch our YouTube channel today. We didn't.

Adam has spent months buried in this — planning, filming, editing, re-editing, chasing a shot until it finally felt right. This morning he sat me down and showed me the final edit from start to finish.

I cried. Context: it doesn't take much for me to get emotional, so normally I wouldn't make much of that. But this felt different. What I watched wasn't just a sushi video. It was craftsmanship. It was patience. It was someone taking a gift he's had since he was a kid and putting the whole of it on screen.

I'm his sister, so perhaps I'm biased. I've been proud of him long before either of us knew this would become anything. But I don't think that's all this is. I think the world is about to see something rare, and I think a lot of people are going to feel exactly what I felt this morning.

So the launch is delayed — not because something went wrong, but because Adam wouldn't put it out until it was right. Not perfect, but good enough to share. That's who he is, and it's a big part of why this works.

We'll share it soon. Hopefully tomorrow. Thank you for patiently waiting with us.

— Amie

Adam Watanabe adjusting a Canon camera on a tripod during a Sushi Artisan video shoot
Jul 9, 2026Adam Watanabe1 min read

Where have you been?

One of the questions I've been asked the most over the past few years is, "When are you coming back?" The short answer is... now.

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Black-and-white photo of Amie and Adam Watanabe sketching plans and hand-carving props in the kitchen, storyboard sketches spread across the counter
Jul 8, 2026Amie Watanabe2 min read

Looking Back Before We Look Ahead

When we started Sushi Artisan back in 2017, we had no business plan. No roadmap. No grand vision. We just loved sushi and thought it would be fun to create something together.

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